wine forums?

mosesbotbol · 09-16-2010, 04:11 PM

Quote:

Originally Posted by TheRiddick

Don't knock it, probably 40% of Beringer's business.

White Zin is what saved CA wine.

TheRiddick · 09-16-2010, 04:24 PM

Quote:

Originally Posted by mosesbotbol

White Zin is what saved CA wine.

Saved it from what?

Its no where near the sales volume of Chard, Merlot and Cab in the grand scheme of things.

mosesbotbol · 09-16-2010, 08:35 PM

Quote:

Originally Posted by TheRiddick

Saved it from what?

Its no where near the sales volume of Chard, Merlot and Cab in the grand scheme of things.

It's 8% right now in sales volume and has been big when wine wasn't as big. Perhaps "saved" isn't the best word, but CA wine industry would not be anywhere like it is without White Zin.

TheRiddick · 09-16-2010, 09:02 PM

Quote:

Originally Posted by mosesbotbol

It's 8% right now in sales volume and has been big when wine wasn't as big. Perhaps "saved" isn't the best word, but CA wine industry would not be anywhere like it is without White Zin.

White Zin saved Trinchero empire, or rather, set it on its way. All by making a huge mistake while making Zinfandel one day and ending up with a sea of blush Zin. Some quick thinking on marketing level said, "Voila, we can market this as WHITE Zinfandel", the rest is history.

Zin has never been a market leader in any form, even if you include white zin sales (which are HUGE, true), mainstream varietals have ruled the roost forever with Chard still number 1. And yes, Merlot at number 2 and increasing sales year to year.