The Role of Blogs within the Cigar Industry

[Mr. Ed]

Originally Posted by matthewjmichael

. I guess they bring in enough money to not have to worry w/ it all that much, which to me says "disconnected."

Maybe a lack of dynamism in the case of Altadis and General. Altadis is itself part of Imperial Tobacco, a multinational corporation. The big boys in every industry always seem to lag behind in social media trends.

In the case of Fuente and Padron, I think most people (including both casual and serious smokers) know they produce high quality product that doesn't need to be advertised (Opus, Anejo, 1926, 1964 basically sell themselves).

The Tatuajes, Padillas, United Tobacco, Illusione need this sort of participation to stay afloat. I would wager that most of customers that buy their product are serious cigar smokers (people that can be reached through blogs, websites, and forums).