The Role of Blogs within the Cigar Industry

[OHRD]

Originally Posted by Mr. Ed

The brands that do participate in the blogosphere and social media such as Tatuaje, Illusione, Padilla, are 'boutique' brands. It seems they make and market cigars for those of us invested into the hobby and lifestyle, not your casual cigar smoker. I think many people that participate on forums like this or regularly follow cigar blogs are serious cigar smokers, so it's only logical to go after this group because it's their lifeblood. I rarely see anyone reviewing something from General or Altadis anymore.

I'm amazed that there are 53,000 unique visitors to Stogie Guys a month. How big do you think this "serious" cigar smoking population is?

Very true - reviews are definitely boutique heavy these days, and the big guys seem to be ok w/ that for whatever reason. I guess they bring in enough money to not have to worry w/ it all that much, which to me says "disconnected."

No idea how big the population is, interesting question, but for those online, and socially active, I think SG has a fair share of them!