NC industry questions that haunt me

Doctorossi · 09-15-2009, 10:45 AM

If the Corojo only more recently (with an investment, I'm sure) became feasible for the broader market (ie. could be planted more widely), the 'more educated consumer base of today' explanation makes some sense.

However, I still don't get the triple-cap thing. I remember the efforts to convince me that 'cigar x' was indistinguishable from a CC back in the years leading up to the boom. Certainly the market was less diverse at the time, but there were still a lot of brands on the shelves! It only would've taken one of them to produce a stick that looked more accurate to anyone with actual CC familiarity. I would think the word-of-mouth value of those customers' reactions would've provided an undeniable market edge. Why didn't Davidoff do this, for example, when they moved to the DR? It just seems kind of illogical to me that no one really bothered until Pepin showed up 20 years later. So many marketers sitting around asking themselves "How can we convince people that ours is more CC than the other guy's?" and it's staring them in the face like a neon sign. I mean, saying "This cigar is just like a CC!" without a triple-cap on it is like saying "This record is just like a Michael Jackson album!" without any drums on it.

09-15-2009, 10:45 AM	#11
Doctorossi Have My Own Room Join Date: Jul 2009 Location: Burlington, VT Posts: 1,684 Trading: (8)	Re: NC industry questions that haunt me If the Corojo only more recently (with an investment, I'm sure) became feasible for the broader market (ie. could be planted more widely), the 'more educated consumer base of today' explanation makes some sense. However, I still don't get the triple-cap thing. I remember the efforts to convince me that 'cigar x' was indistinguishable from a CC back in the years leading up to the boom. Certainly the market was less diverse at the time, but there were still a lot of brands on the shelves! It only would've taken one of them to produce a stick that looked more accurate to anyone with actual CC familiarity. I would think the word-of-mouth value of those customers' reactions would've provided an undeniable market edge. Why didn't Davidoff do this, for example, when they moved to the DR? It just seems kind of illogical to me that no one really bothered until Pepin showed up 20 years later. So many marketers sitting around asking themselves "How can we convince people that ours is more CC than the other guy's?" and it's staring them in the face like a neon sign. I mean, saying "This cigar is just like a CC!" without a triple-cap on it is like saying "This record is just like a Michael Jackson album!" without any drums on it. __________________ Marvin Shanken is a terrific guy... for me to poop on!