NC industry questions that haunt me

[NCRadioMan]

Originally Posted by Doctorossi

However, I still don't get the triple-cap thing. I remember the efforts to convince me that 'cigar x' was indistinguishable from a CC back in the years leading up to the boom. Certainly the market was less diverse at the time, but there were still a lot of brands on the shelves! It only would've taken one of them to produce a stick that looked more accurate to anyone with actual CC familiarity. I would think the word-of-mouth value of those customers' reactions would've provided an undeniable market edge. Why didn't Davidoff do this, for example, when they moved to the DR? It just seems kind of illogical to me that no one really bothered until Pepin showed up 20 years later. So many marketers sitting around asking themselves "How can we convince people that ours is more CC than the other guy's?" and it's staring them in the face like a neon sign. I mean, saying "This cigar is just like a CC!" without a triple-cap on it is like saying "This record is just like a Michael Jackson album!" without any drums on it.

Because it takes alot of time and training (money) to teach a roller not from Cuba to learn how to roll in the Cuban style. It's not only the triple cap that is Cuban style but they actual way they are rolled which involves rolling the leaves in small tubes and bunching instead of folding and bunching.