Oliva Nub Cains

I'm not familiar with the cigar but most successful companies do this in some way or another.

A perfect example of this is a clothing store. From time to time stores change around their floor plan so that it gives them a fresh look. The reason this helps is because, to the consumer, it appears that the store has gotten new inventory. When in reality, it's all the same stuff in different locations.

New marketing brings new business.