Hawkshead Bitter

[mosesbotbol]

Session beers seem like them one area in the American beer market that has not been "tapped". I'd think it would make sense to offer something that appeals to beer snobs, but drinks like a Bud Light. You could sell more beer and cater to those who really like craft brew. If the consumer is not filled up and drunk, they can drink more.

The drawback I heard from beer experts at this was that the consumer demands higher alcohol with brew pub beer.

They pass right over it when they read 3.5% and it does not sell.

The hand pump system is harder to use a little messy. It takes a tad of skill, but I did it and never worked at a bar...

Americans aren't fond of cellar temperature beer. I had no idea it was going to be warm or cold... I was served it and tasted fine by me. It didn't come across that the beer was not ice cold until I was almost done with it.

I wish some local brewers would just give it a go in kegs. Harpoon or Sam Adams could market it so it would appeal to a wide audience.