Cigar Photography

True, if thats the affect the photographer is going for. Alot of advertisements for products will usually not show any shadowing. Leaving the appearance of the object "floating" I guess you could say. They do this because the don't want anything causing a distraction or taking somebody's eyes off the product, including shadows. I wasn't sure if he was going for that affect or not, but alot of people that use a light box try for that look.