Originally Posted by Daustin333
Thanks for your note.
The beauty of Room101 is that the substance actually generated the style, if you watch the videos you'll see what I mean. The brand in itself is tough to digest for some, simply because of it's complexity. When I discovered this brand in Vegas a few years back, I was immediately moved by the followers, or Conspiracy. The people that really got it, the people that lived the brand, the pride that they had being a part of this movement. I was immediately enamored and I wanted to know more about this global fraternity of conspirators.
Room101 is a lifestyle, a lifestyle that breaks the mold and trailblazers it's own path, not a brand that follows trends or succumbs to the pompous nature of over commercialized ****. Room101 is about me and what I want, a custom line of products created to my liking and identify with how I want myself to be represented. I was a customer of Matt Booth's long before I was a business associate and I was bitten by the bug. To break it down a little easier, Room101 is like a "Skull 'N Bones" type of organization, a fraternal order. One example, I was in Santa Rosa and I happened to be at an event where Guy Fieri was. We were introduced and the first thing he did was look down at my hand and said, "Matt Booth?", I said indeed. A few hours later, I was having dinner at his house with his family like we were old time pals. He recognized I was part of this brotherhood and we've been friends ever since. This is just one account, there are plenty others. The cigar brand is an extension of this into a different arena.
I could ramble on and on, and I may have confused the living hell out of alot you. However, Room101 is something that must be experienced first-hand, whether it's at an in-store event or by you coming to our bi-annual party in Vegas (Mid-February, all are invited if you can make it out). You'll get it sooner or later.
There is a great feature coming out in the new Cigar Snob magazine, it is from an outsiders perspective and how they came to understand what Room101 was all about.
In regard to No Cal, I know! Our guy in Cali has a lot of ground to cover and does not do many events. However, next time I'm in town we'll get together for a smoke.
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