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#36 |
Opa!!
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Retailers should do what is in the best interest to them, and that is make their customer happy. Advertise the MSRP but if you decide you want to let some B/SOTL's buy at a lesser price that is fine IMO. The manufacturer gets his money up front, it is the B&M that has to deal with selling it to get profit. Why sell a cigar that isn't popular anymore at the same price when you know you could attract people by lowering the price. Basically the manufacturer is handcuffing the retailer unfairly.
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"If I give a businessman 10,000 francs, what is that to him, he is rich. But if I give him a Cohiba cigar, that is style."-Hotel Rwanda |
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