Perdomo schip

Originally Posted by SmokinApe

In summary, all he did was drop the price of his overpriced cigars; for his purpose not yours, and claim he did you a favor. He posts it on a few forums and people get all excited and people think he is swell... mission accomplished...

Marketing 101, well played hand IMHO.
I tend to agree, the high end sells less, so the absorption is minimal.
Pass the tax along on the bread and butter and if you look like a hero and sell 10% overall, your still ahead in the long run

Great marketing in tough times.

Chas