The Case of the Expanding Ring Gauge

[icehog3]

Originally Posted by Commander Quan

I think there is a financial advantage to making cigars larger as well. The cost of the extra tobacco in a 60RG cigar is minimal over what it would take to make a 45rg but the cost of rolling, packaging, and shipping is exactly the same, and a box of large cigars takes up almost the same amount of space on a B&Ms shelf. Larger RG cigars sell for more than smaller sized ones, so if an extra $20 can be made on a box of large cigars it's in the manufacturers, and retailers advantage to produce and sell products that that maximize their resources.

Not to mention that the thin RG cigars are more difficult to roll, meaning you need better (maybe higher paid / more experienced) rollers working for you to roll them.