Sometimes a cigar is just a cigar...

[shilala]

I'll absolutely avoid a cigar or a line because of the bands, name, or person behind the cigar.
Conversely, I'll try a cigar because of the band, the name, or the person behind the cigar.
I've tried many sticks time and time again because they're just plain beautiful with beautiful bands and everyone loves them. I'll try to force myself to like them. It never works, but at least I've tried.
I've also avoided cigars because of their presentation. If the box and band are lousy looking and falling apart, or the same band has been recycled for umpteen blends, I just think the maker doesn't care. Of course, he may just want to let the cigar stand on it's strength as a cigar.
Bottom line, if a cigar doesn't appeal to me, I'm not gonna smoke it. I don't need to, there are way too many excellent cigars out there to bother with spending money on something that I probably won't enjoy.
If a brother insists and thinks I'll really enjoy something, regardless of what I think, I'm going to try it. There are many, many friends here who's opinions I value greatly, and I've got enough sense to set aside the negative feelings I've gotten from marketing in order to give something a try.
Most times I'm very pleasantly surprised.