Since you consider yourself an "inteLLECTUAL blowhard", you may wish to re-read the press release. He never says he is a rock star, he says he approaches the cigar industry with the same passion that a rock star would his music.
Reading is good.. comprehension is key.
(Quote from press release):
"The cigar nation embraces Leccia like a rock star for the passion and originality he brings to the business."
__________________ "Man's mind is his basic tool of survival. Life is given to him, survival is not." -John Galt