Starbucks to sell instant coffee

[Wharf Rat]

Originally Posted by novasurf

There is a moderate risk in what they are doing. But I think they got it right. The global market for instant is $17 Billion.

I sold my Starbucks stock today. This is a classic case of destroying a valuable brand name. IMO, anyway.

Bob

[KidRock]

So Star Bucks instant coffee will only cost 9 dollars per cup now?

Originally Posted by Wharf Rat

I sold my Starbucks stock today. This is a classic case of destroying a valuable brand name. IMO, anyway.

Bob

At a WHOPPING $9 a share....ha ha ha

Funny, almost everyone here is trashing instant coffee, but a quick review of Nescafe stock (Nestle) is currently $31 a share.

Originally Posted by mosesbotbol

Even in many coffee growing regions, Senka and Nescafe are the defaults if one asks for "coffee".

So.....about that Instant coffee???



And moses is right - it was EASY to get Nescafe THROUGHOUT Central and South America.

Hell, we have Nescafe Machines in the mess halls in Kuwait!!!

[novasurf]

Originally Posted by Wharf Rat

I sold my Starbucks stock today. This is a classic case of destroying a valuable brand name. IMO, anyway. Bob

It's all right. But do back up the truck if they hit $8.

[mosesbotbol]

I think the instant coffee is a great idea for Starbucks. Perhaps they won't market it as heavily in USA? Starbucks should have a product available to those where instant is the only option.

Starbucks must be in every market and category that involves coffee.