What's most important when rating a cigar?

Originally Posted by BC-Axeman

1. Taste
2. Flavor profile
3. Smoking experience (stays lit, no tar, doesn't unravel or split, holds ash, etc.)

Since the O.P. asked about rating not judging I would have to add that I would put these on a - N + type of scale. So for importance Flavor profile would be last as a negative in taste or smoking experience would make me not want to smoke one again, possibly, but a boring cigar may be OK still.