Cigar Aficionado's new rating system!!!

[poker]

With so many cigars on the market, presentation and marketing can be everything even though the cigar may not worthy.

Examples:

Look at the marketing and presentation of the Partagas 150's.
Look at the marketing and presentation of the Opus X
Look at the marketing and presentation of the CAO Vision

Not a knock on any of those cigars mind you but the presentation alone can make an everyday consumer choose one of the above over more plain-jane type presentations when on the shelf among thousands of other boxes of cigars.