Msrp

Say like the MSRP for a Opus 22 set is $950; but you'll find some retailers selling them for $850; only reason is because cost vs msrp can be a wide range; cost of a opus 22 set is around $500. It's all up to the retailer if they are pushing volume or sitting on stock; reasons why on the devil's site you can get things 'very' cheap; but most of the time they are making money if it's 5% or 700% on other items. I buy from my retailer on different basis; pay up for a product at 15% profit on invoice; instead of this "in shop price"; basically it's money in his pocket.