11 teams in the big 10? WTF?

Originally Posted by gvarsity

It's all about preserving the brand. It doesn't actually matter ** sarcasm** how many teams there are in the conference THE BIG TEN is a well established trademark. It's all about dollars not logic. The other thing is if they decide to try to get a school to jump over from another conference or bring in Notre Dame so they can have a conference championship game THE BIG TWELVE is already taken.

I am sure the Big 10 would love to have the Irish (it makes complete sense for the conference). However the Irish love the current setup ($$$) with NBC and their special deal with the BCS.