Can we ditch the term 'boutique cigars'?

[8zeros]

Originally Posted by T.G

If you go with that description, then CI, JR, Famous and Holts own a few hundred boutique brands each, a notable portion of which have huge production numbers, much higher than the numbers of the ones you mentioned.

Yep. Exactly. I thought of that after but couldn't remember any names. Produced for the store under their name, not necessarily by them. Could be from the biggest major manufacturer and still be a boutique brand. That's why the term is misleading, or not, if that's what you expect. It seems nowadays words only mean what you expect them to mean. I think I could write the next sentence and step on about three of the DO NOTs in the forum rules, words that don't mean their definitions. Could start a whole thread about that.