[MikeyC]

A couple of my friends were internet sales people at dealerships. Basically, they would work with the customer via email and on the phone answering questions, etc and doing their best to get the customer in the door. Once the customer stepped inside the dealership they would hand them off to a salesperson working on the floor.

As others have said, it's pretty different from the traditional car salesman job. If someone gets in contact with you it's because they want a car. So, no cold calling which many people find uncomfortable.