Quote:
Originally Posted by poker
...but still short of the brilliance compared to Fuentes marketing.
Remember when the Opus was in its early stages? You could only find them east of the Mississippi. At the same time, they introduced the Diamond Crown line. Those they initially made only available west of the Mississippi.
What that did was create a chaotic situation in which west coasters were paying ridiculous inflated prices for Opus at local B&M's, and visa versa for the Diamond Crowns on the east coast. It increased demand for both products on a national level for smokers wanting what they could not normally acquire locally.
Brilliant.
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Sorry - I'm just a noob in the cigar world, maybe 5 years. I missed that one with the Opus.