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Old 01-15-2010, 08:03 PM   #18
OLS
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Default Re: The new Dominos Pizza

I am not sure the commercial qualifies as bad marketing. Pizza is a tough racket. If your pizza sucks, it takes balls to go on national TV and tell it like it is. They are not saying they thought their pizza sucked, they are saying the PUBLIC thought their pizza sucked. And it did. If they turn their situation around, no one will remember the spots in 5 years. "Where's the BEEF!" it ain't. You would be surprised what passes for "rules" in advertising. Bottom line, there are no rules. Just success and failure. I think this will be a success. But it will not be worth the time if the peole on the phone do not continue to recognize what a huge part they play. In Memphis, I gave up calling for Pizza, cause all you get is slack jawed idiots who can barely speak english and think they are doing somebody a favor by coming in and doing nothing for 8 hours in exchange for their low pay they agreed to work for.
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