"Gurkha Cigar Brand Steps Up as Leader in Luxury Segment"
http://www.prnewswire.com/news-relea...-97587729.html
Some excerpts...
'If you thought that the Cubans are leading the world in brand identity with cigars, think again. Right now, the number one buzzword in the cigar industry is Gurkha.'
'What they are selling is an exclusive experience, when you see a Gurkha band on a cigar you know that smoker is serious'
'You smoke a Gurkha when you are looking for a guaranteed positive experience and you know your tobacco," as he puffed away on an 'Evil.' "Yes, it has become a status symbol to be seen smoking the Gurkha name, but that is not why I smoke them; I love knowing I can have a luxury that many cannot."'