If you can get past the mental block of a short filler cigar being categorized as a premium hand rolled cigar, which the PF is not a sole short filler nor is is quickly slammed together that is typical of short fillers, it is a fire cracker and IMO genius not because of the concept, as the vast majority of companies do it, but DE takes it to the next level.
A very good interview and explanation from Saka:
http://www.youtube.com/watch?v=fLsHk2D65Os
One unsolicited tip I would offer is to let it be a slow burner. I'm a fast smoker and I can get 45 mins out of one and the cooler it stays you will notice it being not necessarily multidimensional but shall we say 1.5 dimensional.
Around here they go for about $5.50 each after tax and I would not hesitate to buy them at all as I know each and every time they are going to perform flawlessly. Charging up to a buck more for a MUWAT Bait Fish vs the PF does not compute with me. I think more people would be willing to give them a shot if they were available as singles as well as the $22-$25 range on an unknown is more than most smokers are willing to gamble.
YMMV and very nice review sir.