Quote:
Originally Posted by kydsid
I dont. Never liked any IPAs etc. German by heritage so maybe thats why. Im not the only one by far. To me the presuure to drink hoppy beers is the same pressure that mad Budweiser dominant.
|
Budweiser also has about 100 year head start on the craft beer industry, that kind of helps their margins a bit. Furthermore, budweiser and other majors have actually lost market share to craft breweries over the last 10 years. Mind, it's only a few points but that's actually huge when you look at the volumes of the craft industry vs the majors.
I'm not a big fan of heavily hopped beer either, but the reality is that it's a huge percentage, I believe the largest percentage, of craft beer sales.