Quote:
Originally Posted by BlackIrish
You know, the idea of sitting around with some buddies and doing a B&M vs internet herf seems fun. Not because it would have any statistical significance (I deal with surveys and statistical data for a living, and the amount of care that you'd need to take in designing a proper study is enormous), but because it would just be fun.
I'm actually curious about the premise: doesn't it make more sense for manufacturers to send their better product to their biggest and most powerful customers (the internet retailers) rather than the highly dispersed local B&Ms?
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Agreed with the first statement. This is why we do it and it is fun.
With regards to the second statement. First the local B&Ms add up to significantly more than the big guys. Second, There is thew fact that the big guys probably won't notice. third, there is the placebo effect for the internet buyer. " I got the same stuff cheaper". Forth, the local can actually leave you. CI and Famous etc. could not just stop selling Rocky, or Perdomo or La Aurora, there is no threat. a Local guy just tells his clients, they were dealing with me poorly or gave me bad stuff and out of loyalty to their local place many stop smoking the brand all together. The big guys are powerful, because of the volume to one place that they command, but they throw it around too and demand dirt cheap prices for those. When I started in business I wanted the big guys, the whales. But now I want a thousand little guys, that way no one customer leaving can hurt my business.