[mosesbotbol]

We should not forget that much of the world drinks instant coffee. Even in many coffee growing regions, Senka and Nescafe are the defaults if one asks for "coffee". Brewing coffee like we do may actually be the minority if looking at this from the macro bird's eye view.

There's such a huge market for instant coffee and the Starbucks; name (and hopefully decent taste) could make this product hugely successful for Starbucks.

This could be the shot-in-the-arm Starbucks needs in this economy; especially in Asian and other emerging markets.