Outside of the forums...the marketing doesn't mean a thing. 99% of the time...I'm bringing the news to the B&M's. And if there isn't somebody in the shop that knows the line enough to be able to promote Pete's sticks...it won't even get off the ground. I've seen it happen...
Sorry...late edit: While we're talking about hype and marketing, here's a pic of the latest Monster...The Face
