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Old 02-16-2012, 08:41 AM   #14
aaron72
Still Watching My Back
 
Join Date: May 2011
First Name: Aaron
Location: Bay Area, CA
Posts: 171
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Default Re: My store is opening a lounge but we need some help...

A few ideas that some of the local shops put on:

1. Monday night football during the football season
2. When it's not football season, they do Man Cave Monday where they have a guy movie (action flick) set to play at 7PM
3. On specific days, usually to go along with games or movies they have a food truck (big thing in California) come out and sell food (good food and priced right) to the people there for the event.

Being able to sell alcohol is a big deal, but I know getting the right licensing can be a nightmare.

I also agree not to charge a cover. Going with a 1 cigar purchase minimum is fine.

It's no secret that the clientele is primarily men, so think of events that guys would want to hang out and participate in, poker as was mentioned, darts, sporting events (UFC and such). Lots of ideas out there to be taken advantage of.
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