Quote:
Originally Posted by icehog3
I think it will stay. Not a factor for the home roasting, high end crowd, but huge with the "decent coffee, conveinence wanted" crowd. I don't think they are going anywhere, Brother.
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I have to agree with Tom. More and more people that I know seem to be buying Keurig or similar operation machines and "convenience" is always one of the reasons that they cite. I don't think any of them were coffee connoisseurs before buying the machines, and a number of them were buying Folgers or whatever it is that comes from Costco in the big tins, so some of the K-cups are actually a step up in coffee quality for them. Personally, I wouldn't buy one, but they certainly are happy with them, enough so that they are recommending them to other people. With a loyal & growing customer base like that, I just don't see them going away anytime soon.