My B&M's membership cost is pretty steep IMNSHO but I'd probably still be a member if I lived closer to it. Private lounge, discount on all purchases, a huge wall fridge stocked with beer that is free (the owner of the B&M also owns a beer distributorship so the selection is great), free well drinks, private rooms with ppv movies, etc.
It's probably a good thing I don't live closer; my wife would not be happy.
