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For those of you who use smile.amazon.com to donate 0.5% of your purchases to your favorite charity. For purchases made today, Amazon will donate a full 5%.



I received the following email.

Great news. Customers just ranked Amazon #1 in the American Customer Satisfaction Index (ACSI) with a score of 86. ACSI surveyed over 10,000 customers to measure perceptions of quality and value across retailers nationwide. This comes right on the heels of movies from Amazon Studios winning three Oscars and Amazon being ranked #1 in corporate reputation by the Harris Poll.

We want to celebrate the recognition, and say thank you for your support.

On Thursday, March 16 only, we will donate 5% (10 times our usual donation rate) of the purchase price of eligible products you buy at AmazonSmile (smile.amazon.com) to charity. AmazonSmile is a way to shop that offers the same shopping experience as Amazon.com, but every eligible purchase you make at smile.amazon.com helps support a charity of your choice. To date, we've donated over $46 million.

To take advantage of this offer—and to ensure that your shopping throughout the year benefits your favorite charitable organization—just start your shopping at smile.amazon.com.

Thank you. And, be assured, we'll continue working hard for you every day.