Incentives!
The owner of a company tells his employees, "You worked very hard this year, therefore the company's profits increased dramatically. As a reward, I'm giving everyone a check for $5,000!"
Thrilled, the employees gather round and high five one another.
"And if you work with the same zeal next year, I'll sign those checks!"
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...So don't sit upon the shoreline and say you're satisfied,
Choose to chance the rapids and dare to dance that tide
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