hey Jeff, do some internet searches with the words ROYAL OAK and also STORE BRAND.
If you can find the two phrases in a paragraph, you might be onto a great generic charcoal
MADE by royal oak but for 1/3 the price....in the USA there are a number of brands that
are super-generic and made by Royal Oak. I know my usual store brand at Piggly WIggly was
Best Choice, made by Royal Oak.
http://www.letstalkbbq.com/index.php?topic=687.0
A quote from that page....."ways to tell if your store brand charcoal is actually made by royal oak."
" Look on the bag (usually somewhere around the Bar Code) for a product or SKU number.
If you see a number that starts with "RO..." or “ROY…” then it's made by Royal Oak."