Yup... I agree, can't beat the price unless you were to buy a case on DX yourself or jump on a group buy, if you're buying individual lighters the Ronson are the way to go...
For a gift they are great, That being said, if it were going to be my go to lighter, I would then purge the Ronson fuel and refill with a better butane, I forget which but there are 2 types of butane n-butane and iso-butane, ronson comes pre-filled with the cheaper of the 2 and can possibly muttle tastes on mild sticks...