Macanudo is really marketing to the golf crowd these days. They are a primary sponsor of the Big Break show and I've seen them noted as the sponsor of a few local charity golf tournaments. Never tried one of the freshness pack cigars but I'm not a fan of macanudos anyway. If it works, it's a good idea for supplying cigars to retail locations that don't want to have humidors or a big cigar selection. I think the intent is that people are going to smoke them right after buying them, so the bags are probably more for retailer storage and shelf life. That's my two cents anyway
