Re: Pappy
Make a commodity hard to come buy and everyone wants one and will pay a premium. "Limited Edition", etc. Countless examples in the cigar world.
Hopefully someone nursed a specific barrel or two, and didn't just slap a label on the usual stuff. Little extra caramel so it looks different....
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"Well I ain't often right but I've never been wrong....
Jerry Garcia (R.I.P.)
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