[smitty81]

You could run the pipe night as a free one to where you could have a pipe night once a month and just offer a free sample. You could do like a 30% off of the selected tobacco on sample that night. Offer some slight discounts on other pipe stuff maby............
That way your not giving tons of tobacco away.

OR

You could do a paid club. I don't have any idea what pipe tobacco cost so just take this as an example. Membership fee is $25.00 monthly or you could offer a discounted yearly fee like $100.00 or something along those lines. Have a form to fill out to join and give them a card to carry. Have a gathering once a week with a free sample on that night every week (if you have the fee's figured so your not loosing money) or you could just have a gathering one night a week every week and do a free sample on the first or last of the month. Then with the card, that will enable them to receive a discount such at 10-15% on all pipe stuff whenever they present the card irregardless of the day of the month.

No matter what way you go with it, promote new products and on sale items.

Just some thoughts. Looks like lot's of other great ideas too. Take them all in and combine them into something you like.