Quote:
Originally Posted by ODLS1
Imperials require more malt (and many times sugar to keep it from being overly sweet - remember sugar keeps the beer drier, lower final gravity than malt would) - so more hops are required. Now more varieties of hops just means more complexity in the hop flavor and aroma profiles. That doesn't translate into 43x MORE hops used. It all depends on the amounts of the hops used.
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Right, but the same complexity can be obtained by using something slightly less

than "43 different varieties," and by changing the infusion schedule. This is where Lagunitas goes overboard and seems to be more concerned with the marketing aspect of their beer. I think most people aren't able to discern one hop from the other anyway, so it strikes me as a bit of overkill in order to slap one more thing on their label.