I started out with matches because I thought all butane torch lighters were expensive. Once I learned I could get a decent one (Ronson brand) at Wal-Mart for $3, I grabbed a handful of them. I rarely use matches now, but there is something unique about them. I guess they impart more of a historic ritual into the process of lighting.
The tricks to lighting with a match are to let the sulfur burn off first (the flare at the beginning), rotate while lighting, and learning where to hold the match in relation to the foot of the cigar. If it's too high you'll only light the top half of the foot. If it's too low you'll burn a hole in the wrapper and not light the end/foot of the cigar. I find about 1 inch below the foot is best, assuming the cigar is at a downward angle around 30-45 degrees. BTW, once you get the hang of it you should be able to light just about any cigar with a single wooden match (indoors of course).
