I have asked a B&M owner how much he wanted for a box before and told him I was shopping around. he asked how much I found them for and I told him I found them online for such and such price. He said wow, thats about 20% off, deliberated about it for a second and offered them to me for the same price. I went for it without hesitation. Sometimes, just telling them you are looking for the best deal may provoke them into cutting you some slack or price matching so they can move some product. now, I probably wouldnt go in there and say "Man I saw this cigar way cheaper at so and so or on such and such website". That, i'm sure would piss them off.