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RUNYYFan · 04-10-2010, 07:52 PM

I think much of the lack of understanding regarding Twitter relates to how people use it. If all you are using to connect to Twitter is the web interface, then you are missing about 90% of the content because you are only looking at the tweets of those you have chosen to follow and the trending topics.

A third-party app like TweetDeck or HootSuite is much more robust and allows far more functionality in terms of searches. As an example, I have a column that searches for all tweets with the word "cigar" in it. The tweet does not have to include the hash (#) tag to be included in the results. Thus, I can get comments like "Close but no cigar" just as easily as I get tweets from @TheCigarChick and @Bonitasmokeshop.

For those in business, the benefit of this type of search relates to what people are saying about the products your company sells, and not just the name of the product but your company's name as well. These types of keyword searches are also helpful if you want to do some competitive surveillance on your competition as well.

Certainly this isn't the end-all-be-all of Twitter, but hopefully it will give some ideas of how social media can be used. ... Just my $0.02.

04-10-2010, 07:52 PM	#27
RUNYYFan Life, Liberty, Happiness Join Date: Feb 2010 First Name: Marc Location: Splitting time between Dayton, NJ and Needmore, PA Posts: 360 Trading: (0)	Re: Twitter I think much of the lack of understanding regarding Twitter relates to how people use it. If all you are using to connect to Twitter is the web interface, then you are missing about 90% of the content because you are only looking at the tweets of those you have chosen to follow and the trending topics. A third-party app like TweetDeck or HootSuite is much more robust and allows far more functionality in terms of searches. As an example, I have a column that searches for all tweets with the word "cigar" in it. The tweet does not have to include the hash (#) tag to be included in the results. Thus, I can get comments like "Close but no cigar" just as easily as I get tweets from @TheCigarChick and @Bonitasmokeshop. For those in business, the benefit of this type of search relates to what people are saying about the products your company sells, and not just the name of the product but your company's name as well. These types of keyword searches are also helpful if you want to do some competitive surveillance on your competition as well. Certainly this isn't the end-all-be-all of Twitter, but hopefully it will give some ideas of how social media can be used. ... Just my $0.02. __________________ Marc Fear is the dark room in which negatives are developed. - Anon.