[macpappy]

I'm sure there are others in the advertising industry that would agree with me, the annoying commercials are considered successful because they get people talking about the commercials and you can't mention the commercials without mentioning the name of the company being advertised. That creates brand name recognition. That sells their products. You may not say, "Hey, I'm going to buy Geico because you like the lizard", but if you start looking for new auto insurance you will check Geico because the name is stuck in your head.