[SvilleKid]

I actually find these insulting, and point out that he attitude that all of live and enjoyment of live can be boiled down to one single credit score number. "Like, babe, if I hadda known your credit score was so low, I wouldn't even bedded you, much less married you! Love and happiness, who cares babe. I'm in this for the credit score. GTFO of my bed, house and life, you lowlife credit scum!!!"

The automatic credit approval/turndown model initiated by the credit card companies, that then has flowed over to ALL lending decisions can be traced back as one of the big negatives over the last 25 years that has resulted in NO reliance on trustworthiness and character, and is one of the BIG contributing factors to the real estate debacle we are in that is fueling the economic collapse.

Of course, as pointed out above, these commercials are NOT about your credit score. They are ONLY about you spending money to join their website. Doesn't tell anybody that joining their site will not magically turn a lousy score into a better score. Just will add another $20 dollars to their bottom line!

Sorry for the heavy rant, but this hits close to home for me and my business, so I have long studied the effects the "one magic number" concept has and is having on financing trends.

Maybe when his employer discovers his poor credit score, he will be fired, and I can nab his job as a fish monger!!!!