[s0leful0ne]

I can assure you that they are playing a HUGE role in media.

Blogs are easy to maintain and a quality blog provides good information to a large amount of people with almost no effort at all.

I took a class that discussed the effects of blogging on politics. The presentation was eye opening. I think the recent presidential election was vastly influenced by blogging.

In short: You have to choose the right blog if you want to advertise. If your key market is not the blogging type you're out of luck. But if there are reputable blogs, the approval of those blogs would be very advantageous