It is my opinion that Rolex is a more "mature" watch. We, in the younger generations, cant really appreciate the status a Rolex used to convey.
I love the look of Tags and Breit. That being said, if you want a watch that will be in style 30 years from now, and one that you could pass down to your son or grand son, I would go for the Rolex.
My uncle has one that he purchased 30 years ago and wears it every day. It still looks brand new.
He told me a story once about going out on a fishing charter with this guy from Texas. The guy said to him, (in southern drawl)
"Hey Jerry, what time you got?"
Jerry- "10:45"
Texan-"funny, your Rolex got the same time as my Timex
"
Jerry- "yeah, but when was the last time your Timex got you laid?"
laughter stopped