[NCRadioMan]

Versus to air UFC matches - Sports Business Journal

The UFC is coming to Versus as part of a two-year renewal that the Comcast-owned network signed with the mixed martial arts association’s parent, Zuffa.

Versus will telecast two live UFC matches next year, in addition to seven from the WEC, MMA’s division for lighter weights, also owned by Zuffa. As part of the deal, Versus plans to stream one additional WEC fight per fight card exclusively to Versus.com.

Versus also is planning to produce many hours of shoulder programming around its WEC fights, including previews, best knockouts and a review of the best fights.

But the biggest part of the deal is UFC, which has produced some of the most popular programming for Spike TV, which will continue to telecast many of its fights.

The move to Versus, though, is important as it represents the most mainstream sports outlet to carry live UFC matches. Fox Sports Net regionals carried UFC events in the past, but those were telecast on tape delay.

Following on the ratings and ad sales success of its WEC programming, Versus didn’t hesitate to bring on the UFC.

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Fedor VS. Werdum targeted for April CBS event

Before the dust settled on Saturday night’s Strikeforce: Evolution event, the questions came fast and furious at CEO Scott Coker, prompting him for the direction the promotion is headed... and he had plenty of answers.

Foremost on everyone’s mind is the return of Fedor Emelianenko. Coker confirmed plans for Fedor’s return on the promotion’s next CBS event, slated for sometime in mid-to-late April.

“It’s not confirmed... (but) on that fight card, you’ll most likely see Fedor fighting Fabricio (Werdum),” he revealed. “It’s not guaranteed, but you will see Dan Henderson fighting on that card, and Gina Carano, we’ll invite her if she’s ready.”

Henderson’s opponent hasn’t been finalized yet either, but he is expected to challenge current middleweight champion Jake Shields under the watchful eye of CBS.

Pressed about heavyweight champion Alistair Overeem, the CEO said, “We’re probably gonna invite Alistair to fight on the CBS card,” dispelling initial plans for an earlier return.

Coker also has big plans outside of the April fight card, particularly in the lightweight division. He intends to expand on Strikeforce’s relationship with Japanese fight promotion Dream.

First up are bouts for Gilbert Melendez and Josh Thomson, who had another battle in their rematch on Saturday night.

“(Shinya) Aoki and Gilbert and do (Tatsuya) Kawajiri vs. Thomson,” said Coker, mapping the road for his two top 155ers, intending to pit them against two other top lightweights in the world.

He insists those are plans for Melendez and Thomson, not just hopeful talk. He’s targeting the second quarter of 2010 to make both those fights happen.

“I think we’ve done some really big things in the last eight months. Making that Dream relationship activate, to me, is critical and important, because otherwise we’re just talking. It’s taken a long time to get to this point, but I think we’re on the cusp of making it happen.”