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Originally Posted by chenvt
botched execution seems to be a theme..
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Caused by the customers, not the original plan of the retailer like so many others...
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And was the "scavenger hunt" based on random luck whether or not one would appear?
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Yes, it was supposed to be
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Why not do a lottery and save people the time?
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I think because he wanted to make it a little more fun than putting a name in the hat and waiting. Also, the honesty of it all was a little more transparent. I am not even sure that the lotteries / list are no just ploy's to gather contact info....
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Oh yeah, so there can be some additional sales from folks looking around.. Smart from a business standpoint
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Yes. But the big difference here was that no one had to buy anything else. You never had to be nor will need to continue to be a customer. Everyone was supposed to have the same shot. The added exposure was no harm no foul to the visitor / customer.