Quote:
Originally Posted by Snake Hips
We all have favorites, so shouldn't we logically be loyal to those brands or products?
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Yes, but we don't have to purchase that product exclusively. We will continue to purchase the one's we like, along with other things, but we will consistently return to those favorites. That is still being loyal in my book.
I like Burger King, but I also enjoy something from Wendy's from time to time. If I go to Wendy's every now and then, but still continue to spend money at Burger King as well, I would consider that still being loyal to Burger King.